According to a recent report titled “The Tipping Point for Travel Loyalty in 2023” from iSeatz, while 61% of consumers believe that the loyalty programs they belong to are helping them to save money and get more value from their travel experience, only 51% of them visit their loyalty program website first when making travel booking decisions. What’s worse - 63% of loyalty providers thing they are their members’ first choice. So there are some disconnects between what customers want and are experiencing, and what loyalty programs are providing. Today we’re going to talk about the state of customer loyalty programs and the role of personalization in improving customer retention and lifetime value. To help me discuss this topic, I’d like to welcome Andy Hermo, Chief Commercial Officer at iSeatz. RESOURCES PartnerHero: to waive set up fees, go to https://partnerhero.com/agile and mention “The Agile Brand” during onboarding! iSeatz Loyalty Series report: https://www.iseatz.com/loyalty-series-report?utm_campaign=Tipping%20point%20for%20Loyalty%20H2%20-%20Clone&utm_source=Press%20Release&utm_content=Download%20Form iSeatz website: https://www.iseatz.com/en/ The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company