Times are changing faster than most people know or are able to respond to. Are you ready to take advantage of these changes or will you be left behind? Our guest Nilofer Merchant, is the author of “The Power of Onlyness” and “The New How”. She has been called “The James Bond of innovation” and is on a mission to reimagine a future of work that actually works for all of us. Nilfer and Peter discuss how to decide what you want to do, how to do it, and how to extract value from it, monetization strategies, and how to increase and invest in your brand to get larger returns. Finding the best way to monetize your product can be a daunting task. Thought Leadership Leverage has years of sales experience to help you get off the ground.