Businesses want to sell as much directly to the consumer as they can, but you can't ignore the online outlets.  How can you use data to tackle the problem?   Our guest Dr. Stephen Kraus is the Head of Digital Insights at "Jumpshot", the author of "Selling to the New Elite" and "The New Elite" and one of the world's leading experts on consumer insights and digital trends.   Stephen tells us how people are drowning in data but starved for insights.  He shares how we can use data to tell stories that connection emotionally with our audience and how the broader forms of consumer behavior can inform specific marketing actions.   With access to so much external data it can be easy to not look internally.  Have you given yourself a diagnostic check up lately?