There is a misconception that you have to choose between being ethical and being successful, but catastrophic mistakes can happen to even the biggest corporations when you don't have a culture of ethics.   Our guest Rabbi Yonason Goldson is a Tedx speaker, Author of Fix Your Broken Window, and the Director of Ethical Imperatives.   Yonason shares with us his journey across Europe to the Land of Israel and how he became a teacher, then transitioned into the world of Thought Leadership.  Peter asks how Yonason has figured out his content, market, and how to monetize it all.     Yonason's road to Thought Leadership was a long one like many Thought Leaders.  We have some advice for those starting the path to Building a Content Business.