The problems that blue-collar business face isn't all that different than those fortune 500s have to deal with.  High turnover rates, stagnating growth, and untapped potential of employees.  Are the solutions to these problems the same regardless of the business model? Jamie Gerdsen is the President and CEO of Apollo Home a home heating & cooling and electrical company, author of Squirrels, Boats, and Thoroughbreds and Zombies Ate my Business and is connecting with traditional businesses to help them grow and renew via Main Street Leadership. Jamie talks about how he wrote his first book from the personal lessons he had learned at Apollo Home and how with Peter's help they turned that book into an assessment that traditional businesses can use to understand where they are and ultimately how to get everyone focused in the same direction.  Jamie and Peter discuss the need to ensure that if you write a book it is filled with content people will want to read and that you are not writing it to fulfill your own ego. Jamie has proven assessments can be a valuable asset.  If you are thinking about making your own check out our 3 Tips and Tricks for Building an Awesome Assessment.