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Leveraging Thought Leadership | Cassie Solomon | 233

Leveraging Thought Leadership | Cassie Solomon | 233

FromLeveraging Thought Leadership


Leveraging Thought Leadership | Cassie Solomon | 233

FromLeveraging Thought Leadership

ratings:
Length:
18 minutes
Released:
Jun 25, 2020
Format:
Podcast episode

Description

Today’s guest is Cassie Solomon, CEO of The New Group and co-author of Leading Successful Change. Cassie shares her experience as a co-author with Gregory Shea and how his academic approach blends perfectly with her case study method. She also discusses revising the book to include more relevant cases from her own experiences. Cassie talks about her next book and the pivot to helping clients navigate an uncertain future and how her expertise in change management fits perfectly into her emerging role as a futurist. Three Key Takeaways: How thought leadership can be used to navigate change in organizations. Why blending two perspectives on the same thought leadership made for an incredible book. What a futurist is and why thought leadership plays an important role.
Released:
Jun 25, 2020
Format:
Podcast episode

Titles in the series (100)

Join Peter Winick and Bill Sherman as they host the Leveraging Thought Leadership podcast–a podcast devoted to the business of thought leadership. Peter explores the world how independent thought leaders bring their ideas to scale within the business world. His guests include professional keynote speakers, business book authors, specialty consultants, and business-school academics. Bill investigates the evolving world of organizational thought leadership. His guests include professionals who create, curate, and deploy thought leadership on their organization’s behalf. Throughout the series, Peter and Bill uncover and discuss trends in thought leadership: strategy, technology, and modality. Listen in as they share best practices for creating value, impact, and revenue through thought leadership.