Today’s guest is John Warrillow, the Founder of the Value Builder System and Best-selling author of Built to Sell and The Automatic Customer. John explains how the Value Builder system was inspired by the IP in his book Built to Sell and the errors they made trying to take the software directly to the consumer and why going for a niche audience was a better choice. We explore how a blend of traditional coaching and software tools can be merged together for powerful results and how John is supporting and training his coaches to ensure they are comfortable with both the product and working in this blended world where we cannot always be face-to-face. If you are planning to use technology to aid in delivering your coaching this episode might just help save you time and money by avoiding costly mistakes. Three Key Takeaways: ·         Taking thought leadership directly to the consumer can be expensive. ·         Thought leaders need to be able to break their content down into the smallest steps or work with an outside partner who can aid them in breaking it down. ·         When creating thought leader content to be delivered by others never underestimate the importance of training your advisors.