Happy New Year! This episode showcases the best of our 2022 podcast. Listen in to hear some great insights from four amazing guests: Kelly Wright is the Founder of Culture Driven Sales which helps companies create exceptional cultures. She is also the President and COO of Gong, a company that analyses customer facing interactions to deliver the insights needed to close more deals. Kelly helps us connect thought leadership and sales. We learn why companies want to work with thought leadership partners that will challenge them and create a better environment for sales. Kelly shares what sales can do to aid in that goal and the tools they’ll need to succeed. Kimberly Ellison-Taylor is an experienced accountant and active member and CEO of KET Solutions, a consulting firm focused on business growth, innovation, strategy, transformation and inclusive leadership. Kimberly has served on a number of boards and shares how thought leadership can help you prepare for such a position.  Being a thought leader means having a broad perspective and an insightful, distinct view to share. Kimberly also shares how you can help the board identify gaps in their knowledge, patch them, and then use that knowledge to serve their market both internally and externally. Mark Smith is the Director, HR Thought Leadership at the Society of Human Resource Management (aka: SHRM).  Mark has a Ph.D. in Industrial-Organizational Psychology and years of experience in Human Resources consulting. Mark holds the first thought leadership position at his company and was responsible for building the role from the ground up.  We learn the steps he had to take to make it a meaningful position within the organization and how he discovered ways to bridge the gap between the important research they were conducting and the audience they hoped to reach. Adam Zuckerman is the Product Leader, Employee Engagement Software at Willis Towers Watson, a company offering data-driven insight-led solutions in the areas of people, risk, and capital. In the last couple of years Adam has focused more on the visibility of thought leadership for the product. One of the ways he is accomplishing that is through social media, specifically LinkedIn, a platform he had previously ignored. Adam shares ways to use the platform as a powerful tool to build relationships, discover new ideas, and hone your content.  Three Key Takeaways: * Thought Leadership can help you punch above your weight if you can reach your audience in meaningful ways with actionable content. *  Effective thought leadership needs to be well researched, and place its insights into the hands of those that need it most. *  Social media can be a powerful tool for reaching your audience, and by listening to your audience you can sharpen your content.