25 min listen
The art and science of brainstorming and why so many get it so wrong
The art and science of brainstorming and why so many get it so wrong
ratings:
Length:
25 minutes
Released:
Sep 14, 2020
Format:
Podcast episode
Description
When your boss mentions "brainstorming" what do you picture - rapid, creative, ideas generation or death by Post-it Note?Pick up your permanent markers and unroll that butcher’s paper because we’re diving into the art and science of brainstorming - what works, what doesn’t and why some people are doing it all wrong.GUESTSProfessor Gerard Puccio, organisational psychologist from Buffalo StateArt Markman, Professor of Psychology and Marketing at the University of Texas, Austin.CASE STUDIESSarah Crowley, transport and precinct planning specialistJames Atkins, director and strategic planning facilitator
Released:
Sep 14, 2020
Format:
Podcast episode
Titles in the series (100)
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