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The art and science of brainstorming and why so many get it so wrong

The art and science of brainstorming and why so many get it so wrong

FromThis Working Life


The art and science of brainstorming and why so many get it so wrong

FromThis Working Life

ratings:
Length:
25 minutes
Released:
Sep 14, 2020
Format:
Podcast episode

Description

When your boss mentions "brainstorming" what do you picture - rapid, creative, ideas generation or death by Post-it Note?Pick up your permanent markers and unroll that butcher’s paper because we’re diving into the art and science of brainstorming - what works, what doesn’t and why some people are doing it all wrong.GUESTSProfessor Gerard Puccio, organisational psychologist from Buffalo StateArt Markman, Professor of Psychology and Marketing at the University of Texas, Austin.CASE STUDIESSarah Crowley, transport and precinct planning specialistJames Atkins, director and strategic planning facilitator
Released:
Sep 14, 2020
Format:
Podcast episode

Titles in the series (100)

Lisa Leong helps you navigate your way through the tough times, looking for the sunshine and the humanity in the world of work. From the quirky to the somewhat controversial, experts in the world of work and business share their ideas, experiments and fast fails, that you can apply to your own career. We’re cheaper than therapy and more fun than LinkedIn, think of us as your digital water cooler.