Join Founder and CEO of Thompson & Associates, Eddie Thompson, as he discusses with Senior Vice President Tom Cullinan, JD, the power of the written word and how it can motivate donors. In this podcast, they will cover the following points, and more:1. How the written word can motivate donors.2. The process involved in writing strong pieces.3. How to motivate a donor you’ve never met with written word.4. The effect of modern technology on today’s communication methods.5. What’s the preferable length of communications to donors?DEV – The Development (DEV) podcasts, hosted by Thompson & Associates CEO Eddie Thompson, share wisdom from some of the nation’s most seasoned professionals on a wide variety of fundraising-related topics. www.ceplan.com