Direct mail is a challenge for nonprofits, with so many different mixed messages out there. Letters should be how long, how often, to which audience, etc? Join us as Founder and CEO Eddie Thompson, Ed.D., FCEP talks with Vice President Mike Cowart, FCEP on his experience of what really works, creating an environment where philanthropy really flourishes.1. How do you take an acquaintance and help them become a philanthropist?2. Who should our audience be?3. Should nonprofits perform direct mail tests? What types of tests should be done?4. Recent trends of how many nonprofits donors are giving to, and how this affects your mailings.DEV – The Development (DEV) podcasts, hosted by Thompson & Associates CEO Eddie Thompson, share wisdom from some of the nation’s most seasoned professionals on a wide variety of fundraising-related topics.www.ceplan.com