Bridgestone has outlined a vision to provide value to society and its customers in the future as a sustainable solutions company. Now through its global Bridgestone E8 Commitment, the company is more clearly defining that value with eight focus areas - energy, ecology, efficiency, extension, economy, emotion, ease, and empowerment. Bridgestone Americas President and CEO Paolo Ferrari joins THRIVE to further explain the Bridgestone E8 Commitment, how it connects to our BSAM North Star, and how it will guide our global decision-making to earn the trust of future generations.