In the first episode of THRIVE season 4, Sara Correa, Chief Marketing Officer for Bridgestone Americas, introduces Bridgestone’s succinct new brand voice: What Really Matters. The multi-channel behavioral platform is a new approach for the iconic brand, which is shifting its marketing to focus on actions over advertisements and purpose over performance. Learn more about how it will help Bridgestone tell its mobility and sustainability stories, engage it’s wide-ranging stakeholders, and deliver on its North Star and the Bridgestone E8 Commitment.