Would you rather work in a busy cafe or a woodland clearing? When you’re trying to get to sleep, do you want to hear soft rainfall or an ethereal harp melody? Lonofi lets you compose ambient soundscapes out of simple ingredients- and they never end or loop. Ed Tallec stopped by the #MidemTectonics podcast booth at Cannes to discuss how the app was inspired by research into urban noise, why ambient sounds help you focus better than songs, and what’s next for the app. Lonofi is a 2019 finalist at Midemlab, the pitch competition that launched SoundCloud, KickStarter, Soundcharts, The Echo Nest, and more. Listen to our #MidemTectonics episodes to get to know this year’s startups before they break out! More episodes recorded at Cannes are on the way- so stay tuned to find out what you missed or to process what you learned at Midem. The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Weekly episodes include news roundups and interviews with music tech movers & shakers. Visit MusicTectonics.com to learn more.