As we approach the end of the year, it's a perfect time to reflect, strategise and set the stage for a successful year ahead. Today, I want to share five unique questions I’ve been personally simmering on as I consider the year that’s been, and map out 2024 in my business. Question #1: Which trends will I leverage and which will I not buy into? In the past, I've fallen into the trap of wanting to jump on every exciting trend in my business. However, I've learned that simplicity often leads to success. Instead of spreading myself too thin, I ask myself which trends I plan to leverage and which ones I'll skip.Question #2: What excites me for 2024?As a manifesting generator, I know I have to lead with what feels exciting and enjoyable. And when something gets me going, it’s a sure sign that it’s truly in alignment for me. I'm currently asking myself how I can incorporate new and exciting things for my clients, such as upgrades or additions to existing programs.Question #3: How can I shorten the buying cycle?While I thankfully haven’t had issues with clients’ purchasing decisions this year, I’m looking ahead to preempt it occurring in the coming year. While this year’s trends show that the buying cycle has been lengthened, I want to ensure I keep it as short as possible. I talk through some strategies I’m playing with to achieve this goal. Question #4: What conversations do I want to lead in 2024? Thought leadership and storytelling are becoming increasingly essential in a world where AI is becoming so widespread. As AI continues to evolve, our humanity and unique perspectives will be what set us apart. I'm pondering what conversations I want to spearhead, and encourage you to also lean into what will differentiate you. Question #5: How will I incorporate AI into my business? I think next year, we’re going to see AI on steroids! It offers such exciting opportunities for productivity and efficiency, and I’m very keen to explore its potential. I know that I have a lot of learning to do, and so I’m open to experimenting and testing AI in various aspects of our operations. While I don't have all the answers to these questions yet, I hope they spark your thinking around planning for the new year. Use this episode as a valuable guide to grow, scale and exceed your revenue goals in 2024. LINKS:Connect with Ellie: Doors are now open for The Mastermind Model. Join here Website:         https://www.ellieswift.com/Instagram:     @elliehswiftFacebook Group:     www.facebook.com/groups/shineonsocialellieswift/