Brad Forester and Joe Lynch discuss FreightTech reality check. Brad is the Founder of JBF Consulting, a supply chain execution strategy and systems integrator to logistics-intensive companies of every size and any industry. About Brad Forester Brad Forester is the Founder and Managing Partner of JBF Consulting. Brad is a highly recognized senior supply chain leader with over 23 years of managing, designing, and implementing freight transport technology. He has a unique mix of carrier, shipper, software, and consulting experiences that benefit clients. With functional expertise in Global TMS Programs, Change Management, Organizational Design, and Systems Integration, he has been leveraging these skills to benefit clients since he founded JBF in 2003. Brad has a BA in Logistics Management from Michigan State University. About JBF Consulting JBF Consulting is a supply chain execution strategy and systems integrator for logistics-intensive companies of every size and any industry. JBF’s background and deep experience in the field of commercial logistics technology implementation position them as industry leaders whose craftsmanship exceeds client expectations. JBF expedites the transformation of supply chains through logistics & technology strategy, commercial & bespoke software implementation, and analytics & optimization. Key Takeaways: FreightTech Reality Check Brad Forester provides a FreightTech reality check. During the conversation, Brad and Joe discuss the FreightTech market, impact of AI/ML, logistics technology implementation & post implementation, and a variety of other topic related to logistics technology. JBF Consulting has been helping shippers select, implement, and optimize logistics systems since 2003. The company has over 70 years of combined experience in logistics and TMS implementation. JBF Consulting has a specialized team with expertise in logistics operations, transportation technology, communication, and problem-solving. The company has delivered over 50 successful TMS implementations. JBF Consulting offers a unique approach to TMS implementation that starts with developing a strategic roadmap. The company's implementation process is designed to minimize risk and maximize ROI. JBF Consulting provides ongoing support to help clients optimize their TMS investments. The company has deep expertise in transportation technology and can provide tailored solutions to meet specific needs. Learn More About FreightTech Reality Check Brad Forester | LinkedIn JBF Consulting | LinkedIn JBF Consulting Freight Tech Trends with Mike Mulqueen FreightTech for Fortune 500 Shippers with Brad Forester and Mike Mulqueen Shipper Pain Points with Brad Forester Episode Sponsor: Wreaths Across America Wreaths Across America Radio - Wreaths Across America Episode Sponsor: Lean Solutions Group Outsourced Sales and Marketing with Ryan Mann The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube