In this exclusive internal training session led by our Google Ads Strategist, Usama Khan, learn how to get conversions using cold search terms. Discover the strategies and tactics that will help you keep customers engaged and interested, even when they are at the top of the marketing funnel. Usama discusses the key differences between cold and warm search terms. He also guides you through evaluating your top of funnel campaigns, providing actionable insights to understand what's happening and how to leverage that data. Connect with Usama on LinkedIn:   / usama-khan-mk   Related videos:? Google Ads Masterclass: Internal Training for Million-Dollar Budgets Part 1:    • ? Google Ads Masterclass: Internal Tr...   ? Google Ads Masterclass: Internal Training for Million-Dollar Budgets Part 2:    • ? Google Ads Masterclass: Internal Tr...   ❌ Why Monthly Reporting Fails and What to Do Instead:    • ❌ Why Monthly Reporting Fails and Wha...  ? The Holy Grail of Marketing Funnels:    • ? The Holy Grail of Marketing Funnels   ?‍♂️ John vs Kasim: The Importance of Brand Campaigns With Performance Max:    • ?‍♂️ John vs Kasim: The Importance of...   0:00 Top of Funnel Strategy: How to Get Conversions Using Cold Search Terms 3:08 The biggest assumptions you can make about a brand term