Click above to listen in iTunes... I HATE getting paid pennies for my expertise and you're probably the same. The reality is, you can probably charge more without your dream customers batting an eye... What's going on everyone? This is Steve Larsen and you are listening to Sales Funnel Radio. Welcome to Sales Funnel Radio, where you'll learn marketing strategies to grow your online business using today's best Internet sales funnels. And now, here's your host, Steve Larsen. What's going on everyone? Hey, I'm super excited. I'm actually sitting here, I'm getting ready for my presentation at Local Client Takeover, LCT baby. It's going to be awesome. It's down in Vegas. It's actually in a few days here and I'm excited for it. I always love preparing my presentations ... sometimes. It's been a little bit challenging in the middle of this move and all the things going on here. But I always like it though, that's for sure. I was just thinking, so they want me to talk about local funnels and how you can use sales funnels in a local business, which is awesome. That's actually one of the first things that I ever did but it wasn't using click funnels and I didn't realize that I was using a funnel. Does that make sense? It's when I was doing traffic generation for Paul Mitchell, we were driving traffic ... What happened is they came to the college that I was going to and they came to the college and they were like, "Hey, we need these two guys. We need someone to help us please drive some traffic," and that's essentially what happened. We were like, "Cool." The teachers came and they saw that my buddy and I, Ben Wilson, I think he listens to this, shout out to you man. Ben Wilson and I, we're doing all these crazy things in college and the professors knew about that so they recommended us. We go and we start driving traffic for these guys and really quickly realized we could drive huge volumes of traffic but have none of it convert. We were certainly learning with other people's money. But we had some success with that as well, though. What we were doing is we were basically putting in ads out there that were saying things like, "Hey, come in and say this secret word and you'll get a free tea tree scalp treatment," or something like that. It's Paul Mitchell hair company, which is funny because I'm totally losing my hair now. Anyway, it was really cool I'm excited to be able to go and give the presentation here so I thought that I would talk a little bit about price because that actually is one of the secrets. So you guys know, if you have read the Extra Secrets book at all, if you've gone through Russell's Perfect Webinar Secrets at all, you will know that one of the major parts of what we do for selling is actually called storyselling. And what we do first is we go figure out the core false beliefs of our audience and we write them all out... The whiteboard literally right next to me has this. So what I do is I write out all the false beliefs that I know that people at LCT are going to have about how they can use sales online funnels in local business. Does that make sense? So I write down tons of them and I put them all out there. I wish I had these lists next to me, what they are. But things like, "Well I'm a word of mouth business only. So of course that's not going to work for me." You know what I mean? And just start writing them all down. So I've got things like, "I don't want more business. I can't handle it. There's too much competition in my local market. There's no way I could compete online." Those are the types of things I put on there. "Ads are pricey so I'm not going to be able to do it." Does that makes sense? And I list out all the false beliefs. This is how I prepared my speech over at ABcom too. Every time you guys use any type of communication or you guys talk to your customer at all do this. If you don't have a list of the main beliefs ... Now I'm just guessing. The more accurate way is for you to get out there and