This series, I'm sharing insights from my book Work/Life Flywheel.In this episode, I explain why niching down is important and share a practical exercise to help you identify your focus area.Chapter Summary:Writing is one of the critical skills for the future of work.The scale of the online audience for your product, service, or ideas is limitless.Digital writing allows you the opportunity to rapidly test and iterate your ideas.No-code technology means it's never been easier to produce a digital product.The secret to success as a digital writer, launching a new business or pivoting your career, is carving a niche.Being known for something specific is a career accelerant, particularly when combined with something you're genuinely passionate about.Going niche feels uncomfortable, but, by experimenting, you'll find something that resonates with you and your audience.LINKS:Book Ollie to speak with your teamOllie's LinkedInFuture Work/Life NewsletterWork/Life Flywheel: Harness the work revolution and reimagine your career without fear, is out now. You can order your copy HERE (UK) or HERE (US).Here’s what Marc Effron, Nicolas Cole, 8x Author & Captain of Ship 30 for 30, has said about it:"Ollie and I have similar stories: burned-out agency owners who started writing online and experienced life-changing results. If this sounds like you too (whether you're an entrepreneur or a high-achieving, exhausted employee), then you'll feel right at home reading this book." Hosted on Acast. See acast.com/privacy for more information.