Jon talks with Luke Shankula, CEO & Leading Mortgage Marketing Expert of Paragon Digital Marketing Group, about what it takes for someone to become an expert, mortgage marketing, the power of niche, and more. Luke Shankula is the CEO of Paragon Digital Marketing Group. As a leading Mortgage marketing expert, Luke focuses on helping people and believes in impact over income. With his result-focused services, he aims to help people systemize their work and go beyond lead generation. Besides running a successful 7-figure mortgage marketing agency, Luke has spoken at several Legion of Loan Officer events. You can click here to learn more about his 10 application guarantee: https://www.loansondemand.co/10-app-guarantee   Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon’s Book: The Think Big Movement: Grow your business big. Very Big!   Connect with Luke Shankula: Facebook: https://www.facebook.com/lshankula  Website: https://www.paragondmg.com/  LinkedIn: https://www.linkedin.com/in/luke-shankula