1 min listen
Taking a Bite Out of the Dog Food Market w/ Jinx's Terri Rockovich
Taking a Bite Out of the Dog Food Market w/ Jinx's Terri Rockovich
ratings:
Length:
46 minutes
Released:
Dec 1, 2023
Format:
Podcast episode
Description
Welcome to Marketing People Love, I'm your host Jacques Spitzer, and today I have the cat's meow.... Or in this case, I guess you'd say the dog's woof, I'm not sure if that's a saying, but I have Terri, the co -founder and CEO of Jinx. She's so talented and so smart, you'll be hearing how they took this pet food brand that started as direct -to -consumer and has moved into nationwide retail at over 5 ,500 locations. Terri shares with us how her and her co -founders took some of their learnings and insights being part of the early days of Casper Mattress as it exploded and the success that they had there and started this pet food brand that has pivoted over and over and taken those learnings to achieve now its best consumer scores to date.
Released:
Dec 1, 2023
Format:
Podcast episode
Titles in the series (51)
Introducing: Marketing People Love: Welcome to "Marketing People Love" This podcast dives into conversations with some of the top brand and marketing experts in the world who are creating marketing that people genuinely love. The goal of the podcast is to inspire storytellers and... by Marketing People Love