Today’s guest is music industry vet and music business mentor Sidney Eugene. With a musical journey taking off as early as six years old, Sidney went on to be employed by Warner Bros. Records at 16 and facilitated his first deal for a whopping $52M at 19. His career is filled with numerous remarkable achievements, including creating the syncopated strings reference for Kanye West’s “Flashing Lights”, a successful tenure at Warner, UMG & Sony/RED, and more than 40 years in the music business. Sidney shares his profound insights into the core workings of the music industry, emphasizing the criticality of treating music as a business. He also discusses the importance of understanding your audience, creating evergreen content, and planning for the future.Here’s what you’ll learn about: How to leverage the music industry "machine” to your advantage.Strategies for building a strong community and creating quality, long-lasting content.The importance of planning for the future in the music industry and taking ownership of your career.For more insights from Sidney and to learn how you can fully harness the power of the music industry, head over to: https://www.learnmbe.com/Ready for a music revolution? Join the Modern Musician community here: https://link.modernmusician.me/join-podcastApply for Gold Artist Academy: https://masterclass.modernmusician.me/apply-success?utm_source=podcast