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RV 128 - The Power of Macro Strategy Changes

RV 128 - The Power of Macro Strategy Changes

FromB2B Revenue Vitals


RV 128 - The Power of Macro Strategy Changes

FromB2B Revenue Vitals

ratings:
Length:
22 minutes
Released:
Dec 8, 2023
Format:
Podcast episode

Description

Chris Walker hosts weekly Private Coaching Events for Vault Subscribers, which opens with covering important and timely industry observations. 
He starts by discussing the importance of looking at marketing and sales data from a macro perspective rather than getting caught up in micro-level details. He emphasizes the need to analyze overall business performance and benchmark it against similar companies to identify trends and patterns. By zooming out and focusing on high-level insights, companies can make more impactful strategy adjustments. Chris also highlights the value of thought leadership, market size, and automation in driving marketing ROI. He concludes by emphasizing the need for external perspectives and benchmarks to gain a clearer understanding of overall performance.
Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at www.hatch.fm
Released:
Dec 8, 2023
Format:
Podcast episode

Titles in the series (100)

Welcome to the State of Demand Gen. On this podcast you’ll find innovative strategy, advice and tangible tactics that work best TODAY from marketers that are actually doing it. The content is a mix of our #DemandGenLive episodes, along with interviews & fireside chats with B2B tech industry experts.