4 min listen
43 - Developing a Look-Tone-Feel for Your Jewelry Brand
43 - Developing a Look-Tone-Feel for Your Jewelry Brand
ratings:
Length:
7 minutes
Released:
Aug 13, 2019
Format:
Podcast episode
Description
When you’re in the process of planning to launch a jewelry brand, you must do more than simply design your jewelry pieces; you must also identify your target customers and decide on the best way to share your brand with them, both visually and through language. Before you make arbitrary design and communication decisions about your brand, or you hire a graphic designer without any strategic goals in place, you’ll want to set your brand standards. You can do this by creating a Look-Tone-Feel document. Check out the accompanying blog post here: https://joyjoya.com/2019/08/12/developing-a-look-tone-feel-for-your-jewelry-brand/
Released:
Aug 13, 2019
Format:
Podcast episode
Titles in the series (100)
5 - Knowing Your Jewelry Brand's Customers: How well do you know your customers? What inspires, motivates, and moves them? What are their values, and what’s most important to them? As a jewelry designer or retailer, you probably at the very least have a vision of your target customers in your... by Joy Joya Jewelry Marketing Podcast