Are you going on holiday or taking some time off from your business? What will you do with your email marketing? Will you stop your emails? Or will you keep them going? What are your options? This is what we're sharing today - how to do your email marketing while you're on holiday, whether you’re physically leaving and going somewhere or simply switching off from your business for some well-deserved time off.  Ready to find out what your options are to keep your email marketing going during the holidays? SOME EPISODE HIGHLIGHTS: (4:51) Option 1 - Stop sending emails (don't do this!)(10:08) Option 2 - Schedule your emails in advance.(12:59) Option 3 - Run a campaign.(15:02) The importance of having customer support while you're away.(17:27) Option 4 - Send your emails while you're on holiday.(20:56) The importance of having an Email Engine.(22:44) Let your holiday inspire your emails.(24:51) Always capture new ideas for your email marketing.(30:54) Take advantage of these helpful resources inside The League.(32:04) Subject line of the week.Option 1 – Stop sending emails (don’t do this!)The first option you have (and - spoiler alert - this is something we don't advise you to do) is to stop sending emails. You simply disappear for however long you're away or taking time off. This is definitely an option you have, but just because you're taking some well-deserved time off, it doesn't mean you don't have to continue showing up. In fact, you don't want to stop sending emails. Because that means losing momentum and traction.Why you need to keep showing up for your subscribersRemember that one of the things you’re doing by sending regular emails to your subscribers is to build and reinforce a habit. If you know that someone sends you an email every day of the week, you expect that. Or if you publish a podcast episode every week and suddenly stop, chances are people will stop listening. The same goes with your emails – you stop sending them, and your subscribers will stop reading them. When you drop your frequency, from a technical point of you, you mess with the algorithm. But people also stop paying attention to you.And from a psychological perspective, the minute you stop doing something, you find it harder to get back to it. So stopping your emails is bad for everything! It's bad from a tech point of view in terms of your deliverability, it’s bad for engagement, and it's bad for your audience because it gives them a chance to disconnect and forget who you are. And last but not least it's bad for you! Because once you've stopped, it's harder to get back into it.So, yes - you absolutely deserve time off. But you also have a responsibility towards your subscribers and customers to show up and deliver value. It’s part of the promise you made to your subscribers. So what other options you have to ensure you can keep showing up even when you're on holiday? Option 2 – Schedule your emails in advanceAnother option you have is to prepare in advance and write and schedule your emails. So let's say you're going to be away for 16 days - you'll want to have all your emails written and scheduled in advance a couple of days before that. And potentially, you'll also want emails scheduled for a few days after you return to give yourself a chance to get back into the swing of things.This means you batch-create the emails in advance for the duration of your trip (plus a few days before and after). And this is great because it means that as long as you spend some time preparing and planning in advance, you can take as much time away from your business