How do email marketing and storytelling go together? Should you share stories in your emails? If so, when and how? What type of stories should you tell and where does the inspiration come from? Also, when is it not good to tell a story?Want the Secret Sauce on all this?Let's get it!SOME EPISODE HIGHLIGHTS: (0:12) Want a FREE resource to get more clicks on your emails? Check out Click Tricks.(4:39) Why do we need to tell stories in our emails?(6:41) More reasons to tell stories in your emails.(8:31) What if you're in a more serious and 'boring' industry?(10:33) What makes a good email marketing story?(12:46) What are some tips to help you get started?(15:01) Common mistakes people make when telling stories through email (and how to fix them).(17:06) How often should you use stories in your emails?(17:33) Learn how to use storytelling in your email marketing inside The League.(17:57) Subject line of the week.[podcast_subscribe id="7224"]Why do we need to tell stories in our emails? You probably already know by now that our whole approach to email marketing is story-driven. In other words, we try and weave some storytelling into almost every email we send (with a couple of exceptions). One of the big reasons is that there are only so many things you can say or so many ways you can talk about the product or service you sell. But there are unlimited stories you can relate to your offer and to the problem that your product solves.Case in point, as Rob was thinking about the idea for a story based on something that happened to him recently, he realised that the lesson he'd pulled out of the story was the same one he'd taught in the email from the day before. And that's okay! Because the lesson may have been the same, but it was framed in a different way because the story was different. Plus, not everyone would have seen Rob's email from the previous day. And even if they had, some people might relate more to one story and not the other.This means you could potentially have the same lesson every day but frame it with a different story. And that's great if you think about it. Because there are only so many core lessons you can teach or things someone needs to learn before they buy your product. And if you can only talk about a limited set of features and benefits, you'll run out of things to say! So storytelling allows you to continue to talk about your product and what it does in different ways.More reasons to tell stories in your emailsAnother benefit of storytelling is that stories are usually about things that are happening or have happened in your life. So using stories helps you build rapport with your audience - it means they can get to know you. That’s also why we share interesting, silly facts about ourselves at the start of each podcast episode. Because people get to learn more about us, and this helps us become three-dimensional. We’re not just the people who talk about email marketing all the time – we're real people doing things with our families and living our lives outside of work like everyone else. The other reason why we love storytelling is that people emote with stories. And this doesn't happen with facts, features, or benefits, for example. On the other hand, with stories, you can make people feel different emotions – afraid, anxious, excited, etc. Plus, physically, stories take up more space in people's heads and brains than pretty much any other medium.What if you’re in a more serious or ‘boring’ industry?One thing we can tell you from experience is that...