In episode 12, I talk with Michael DiTullo, one day after he received his Personal Recognition Award by IDSA during IDC 2019 in Chicago.“Michael DiTullo has designed for mega-companies like Google, Nike, and Honda as well as innovative start-ups. He has been the Design Director at Converse, Creative Director at frog, and Chief Design Officer at Sound United.Michael is known for his impressive body of work, yet as one of his nominators writes, “his ability to give back is underrated.” He is gracious in giving his time to students and non-profits; served on several design boards and committees, including this year’s IDEA jury; and has contributed to Core77 for nearly two decades.Michael is praised for his honesty and willingness to promote a healthy dialogue about big issues in ID. His latest initiative #RealDesignersShip(link is external) is just one example of his ongoing commitment to building a supportive and trusting design community.” - IDSAWith Michael, I talk about the what he learned designing and prototyping with Michael Jordan working at Nike, risk and opportunities for the future of design and industrial design, why kids should be taught in schools about design and how to report as a VP of Design directly to the board and talk to business.-The next IDC will happen 2020 in Seattle. For more information about it head here: https://www.internationaldesignconference.comChris has an interdisciplinary background ranging from Design Strategy, Research as well as Service and Industrial Design. Recently he had the chance to work as a Senior Design Consultant for Embraer exploring the future of aerial urban mobility as well as working as a Creative Director for InReality in San Francisco.Chris tells about the process of realigning the IDSA programme and organisation using design and especially service design. Of course, we also dive into the future of Industrial Design itself and how to position yourself as an Industrial Designer in a world that gets more complicated and a design industry that constantly invents a new definition of design and categories of designers like “hybrid-designers”. We talk about what is important for Industrial Designers to learn moving forward, trends to be aware of and give also give advice to young design students. Why, how and what industrial design drives forward: we also dive into the impact and responsibility of industrial design and how we should act on this.-The next IDC will happen 2020 in Seattle. For more information about it head here: https://www.internationaldesignconference.comAbout IDSA:For over fifty years, IDSA has worked to advance the practice of industrial design through education, information, community and advocacy. Our roots stretch to the beginning of the profession and our members are, and have been, some the most celebrated industrial designers of all time. However, being a part of this community means you are joining something bigger than any one individual. Your participation helps strengthen the industrial design profession as a whole and contributes to the boundless impact of design within business, culture and society.Learn more at https://www.idsa.org