Welcome to Marketing People Love, and today I have a literal treat for you.  We're talking pretzels, we're talking licorice, chocolate, caramels with one of the absolute geniuses behind caramels.com, licorice.com, pretzels.com, soon to be chocolate.com.  Jonathan Packer is with me.  He's going to break down this journey, this personal journey from a world of finance into all of these sweet treats, how post-purchase attribution, which is a fancy way of saying the surveys you take after you buy something, absolutely unlocked crazy insights for the brand and how they have decided that television is working for them as they continue to lean into marketing that works and marketing that people love for the brand.