Regardless of where you fall within beef production, your experiences and opinions are incredibly valuable to understanding the pulse of our industry.   Today’s host Shauna Hermel sat down with Clay Zwilling, president of Angus Media, to discuss why hearing from producers is so important to our mission and the project our team designed to do just that: the brand-new Industry Insights survey. They discuss: How hearing from cattle industry members helps determine the pulse of the beef businessWhat key points rose to the top of the surveyHow Angus Media plans to use the data to benefit the industry as a wholeAnd more! Find more information to make Angus work for you in the Angus Beef Bulletin and ABB EXTRA. Make sure you're subscribed! Sign up here to the print Angus Beef Bulletin and the digital Angus Beef Bulletin EXTRA. Have questions or comments? We'd love to hear from you! Contact our team at abbeditorial@angus.org.