In this episode of The Fully Booked Photographer, the Business Success Academy team discusses various aspects of business and marketing.   They speak about Brad’s journey of falling in love with working with his parents and getting to know them as individuals while helping to scale their business through online marketing. He speaks on the roller coaster ride of marketing such as riding the GroupOn wave and being an early adopter of Facebook marketing.   Brad shares his personal experience of finding his own purpose in the business and the transition from free to paid marketing, highlighting the importance of perseverance. He speaks on the process of setting a marketing budget, the differences from other marketing methods, and the fear photographers may have in running Facebook ads.   In this episode you will hear: Brad’s experience working with his parents The challenges of running a family business How Brad found his purpose and created his role within the business Brad's journey into learning online marketing The importance being a early adopter of new marketing methods   For more information about this episode head to https://www.thefullybookedphotographer.com/getfullybooked?fpr=podcast20   The Fully Booked Photographer is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts from the Business Success Academy, Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; and published author and successful children’s studio owner in Tampa Jeanine McLeod. Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand. Through this fun, educational, inspirational, innovative and high-energy show, The Fully Booked Photographer aims to share the mission of Creating A Healthier Society Through Photography.