In this episode of Chasing the Insights, I talk to UX legend Donna Spencer. Donna talks to us about working from first principles - i.e. not following best practices but starting from foundational principles and building from those. Donna Spencer is a product designer at MakerX. She has extensive experience in user experience, service design, workshop facilitation and information architecture. She has worked in government, education, with startups and much more. She is a regular conference and meetup speaker, article author and has written 5 UX-related books. She was the founder of UX Australia and ran it for 9 years. She sews, weaves and knits, and is currently renovating an old house. Her cats are known around the world as they like to ‘contribute’ to all presentations and meetings.