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EP 37: Linda Lee, Campbell Soup Company - 'Legacy Reimagined'

EP 37: Linda Lee, Campbell Soup Company - 'Legacy Reimagined'

FromTOP CMO


EP 37: Linda Lee, Campbell Soup Company - 'Legacy Reimagined'

FromTOP CMO

ratings:
Length:
37 minutes
Released:
Jul 21, 2023
Format:
Podcast episode

Description

Dive into the latest episode of the TOP CMO podcast where we delve into the exciting world of brand revitalization and modern marketing with Linda Lee, CMO of Campbells. From deciphering consumer behavior, the critical role of data, to the intersection of tradition and innovation, this episode offers you an insight into the fascinating dynamics of reenergizing established brands. How do you reimagine an iconic brand for a modern audience? How does a marketing leader navigate the shift in consumer preferences while preserving brand authenticity? Tune in to this insightful discussion that promises to stimulate your understanding of contemporary marketing strategy. Let's discover together!
Released:
Jul 21, 2023
Format:
Podcast episode

Titles in the series (81)

TOP CMO features interviews with Chief Marketing Officers of some of the world’s biggest brands, fastest growing companies, and most disruptive startups. Hosted by Ben Kaplan, whose TOP agency works with many of the world’s top marketing leaders, the TOP CMO podcast reveals the surprising stories and data-driven decision-making behind some of the year’s most high profile, groundbreaking, and world-changing campaigns.