For Michela Puddu, ETH Zurich alumna and Co-Founder of Haelixa Ltd, giving fabrics their own DNA enhancestraceability for consumers and retailers. Moving from Rome to study at ETH Zurich, Michela Puddu’s PhD experience inspired her to become an entrepreneur. Her work has been recognized with several awards, and she is a regular speaker at Swissand international events.  Michela speaks about building her own company, overcoming a fear of public speaking, and why it’s important to have a co-founder – or two!  This is her story.