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Gabor Harrach: Branded Content and Community-Led Storytelling
Gabor Harrach: Branded Content and Community-Led Storytelling
ratings:
Length:
37 minutes
Released:
Feb 9, 2022
Format:
Podcast episode
Description
From theatre to journalism and now branded entertainment, Gabor Harrach has never been afraid to reinvent himself. A content marketing consultant, Gabor has spent years helping global brands build content portfolios that speak entertain, and inspire as much as they drive business impact. Gabor builds content studios for global brands and media companies and is widely recognized as a key contributor to the global success of Red Bull Media House and Corona Studios. With precisely crafted and executed content strategies, he’s an expert at building bridges between the worlds of advertising and entertainment and connecting brands with audiences across platforms. In this episode of Masters of Storytelling, discover what Gabor considers the best school of storytelling, the role of entertainment in creating branded engagement, and how community-led storytelling has helped power Corona Beer’s rise from the seventh to the number one most valuable beer brand in the world. For more information about Gabor: https://bit.ly/34hlgg5 For more information and to buy The Art of Branded Entertainment: https://amzn.to/3HGsA2Y For more information about Corona Studios: https://bit.ly/3rx4Bh2 For more information on BRC: https://bit.ly/3B4RDKB Follow BRC on Instagram: https://bit.ly/3a9OJsu
Released:
Feb 9, 2022
Format:
Podcast episode
Titles in the series (25)
Introducing: Masters of Storytelling: What’s the most powerful way to put an idea into the world? A good story. And behind all the stories we love are human beings: storytellers. BRC Imagination Arts presents Masters of Storytelling, a new podcast about the legendary people, ideas, and... by Masters of Storytelling