S17E1 - *Replay * Saying no | unbillable hours - a podcast about better professional services marketing Podcast

S11E3 - Marketing plays: We've been speaking a lot about why marketing is so critical to consultancy growth... so let's move on - and talk about how to market your firm in 2022! In S11E3, Ash and Flo discuss all things lead-gen vs. demand gen, and which "marketing play" is t... by unbillable hours - a podcast about better professional services marketing

31 min listen

S12E1 - Picking channels: "Ok, but... which channels should our firm be on? Like, LinkedIn... Instagram... what else?" - It's a question we sure here a lot, and one which came up again during our recent live show recording. So, Ash and Flo revisit it once again, and give thei... by unbillable hours - a podcast about better professional services marketing

26 min listen

S15E5 - Getting commercial: So, how "commercially minded" is your marketing team or function? And how comfortable are you discussing market- and business dynamics with the practice? If the answer is "not very," - don't fret: Ash and Flo will talk you through the habits you can ... by unbillable hours - a podcast about better professional services marketing

21 min listen

S14E 3 - Driving value: Does "better marketing" mean "increased value" for the firm? We asked Michelle Swan, a partner at growth equity firm Tercera.io (which invests in professional services firms). Listen in to her answer, view - and tips for marketers seeking to help bui... by unbillable hours - a podcast about better professional services marketing

31 min listen

S12E4 - Fixing events: It's 2022, Covid is, uh... sort of behind us (not really though) - and firms are hosting in-person events again... only to realize that, well, they don't always run quite as smoothly as they used to do. Why? And how do we fix it? Ash and Flo discuss:... by unbillable hours - a podcast about better professional services marketing

25 min listen

S15E4 - Fixing content: So your firm has driven a content program for months with discipline, but you're still not seeing the expected results? Don't worry; Ash and Flo have you covered - with their pro tips for fixing your content portfolio (and pieces). Voices, production... by unbillable hours - a podcast about better professional services marketing

34 min listen

S12E5 - Building Teams: So, you've just been tasked with building a marketing team... from scratch? Then this episode is for you (especially if you're being asked questions like "what roles should we create?", or "who should we hire first?")! Ash and Flo will walk you throu... by unbillable hours - a podcast about better professional services marketing

29 min listen

S14E5 - *Replay* Leadership notes: Since we had to teak a break from recording fresh episodes, Flo and Ash have dug into the archives to find this replay of our S6E1, "Leadership notes," with former big-firm senior managing director (turned investor), Eric Schaeffer. So, if you've eve... by unbillable hours - a podcast about better professional services marketing

28 min listen

S11E5 - Bizdev 2022: How should firms do business development in 2022? Ash, Flo and their guest Luk Smeyers discuss this very question from the two perspectives of “the business” and “marketing,” and share their answers. Recorded in front of an awesome live audience! ... by unbillable hours - a podcast about better professional services marketing

62 min listen

S11E4 - Funnel repairs: *** JOIN OUR LIVE SHOW! REGISTER NOW FOR THE SESSION ON MAY 30th, 1.00 pm CET *** Whether you believe in the "marketing funnel" or not - Ash and Flo think it's still a helpful, practical concept... and they're also convinced most consulting firms c... by unbillable hours - a podcast about better professional services marketing

26 min listen

S13E1 - Changing course: So you're halfway through your consulting firm's marketing plan for the year - and suddenly, things shift. Now, you have to react, re-plan, and course-correct. How, exactly, do you do that? Ash and Flo share a framework of steps you can take, and eve... by unbillable hours - a podcast about better professional services marketing

23 min listen

S15E2 - Recession-proofing marketing: It's pretty clear we're headed for a downturn at this point... in many of our clients' industries, at least. So, how should firm marketers respond and prepare? Ash and Flo discuss why changing your messages and offering is very likely a must at this ... by unbillable hours - a podcast about better professional services marketing

27 min listen

S20E1 *Minisode* - Posting effectively: In this episode, Ash and Flo chat about the difficulties of getting your organic social media posts to work these days... and then share a framework that helps you write effective posts. Plus, we also talk about how AI-generated content can help opti... by unbillable hours - a podcast about better professional services marketing

10 min listen

S13E4 - Finding insights: If you’ve been listening to “unbillable hours,” you know Ash and Flo keep going on about how consultancy marketers need to “bring client insight to everything they do.” So, here are 11 tips for where you could find some – even without a budget. Voice... by unbillable hours - a podcast about better professional services marketing

31 min listen

S14E1 - Developing offers: Many consultancies get stuck in a "commodity positioning" because they're merely selling their capability - and not a pre-structured, pre-packaged offering. In this episode, Ash and Flo discuss a process you might use to spring your firm from this tr... by unbillable hours - a podcast about better professional services marketing

29 min listen

S18E4 - Story design: Ash and Flo continue our mini-series about "digital-first go to market," and discuss why, and how firms should design a consistent, cohesive story about their clients, their firm, and the services they offer, instead of whipping up disconnected messa... by unbillable hours - a podcast about better professional services marketing

27 min listen

S12E2 - Systematizing sales: Does your firm run a systematic sales process? And if so – do you fully understand it? If the answer is “uh… not sure” (or even “no”), then this episode with consultancy sales expert Mark Wainwright is for you: Lots of highly practical tips in this o... by unbillable hours - a podcast about better professional services marketing

35 min listen

S14E - Client cases: They're the pillar of every consultancy's marketing strategy - and they're also pretty darn difficult to get right: Client case studies (or: "cases")! If you're struggling with getting enough of them together for your efforts, then the tips Ash and F... by unbillable hours - a podcast about better professional services marketing

29 min listen

S12E3 - Systematizing sales, continued (CRM systems, yay!): Let's discuss CRM software! And, like, the real questions: What to look for in it? How to choose one for your firm? And what to be aware of before buying and implementing one? In this part two of our "sales" mini-series, Mark Wainwright walks Ash and... by unbillable hours - a podcast about better professional services marketing

26 min listen

S16E1 - Building budgets: Ah, a new season, how nice! We should celebrate, and ... discuss budgets? Uh, ok... Tune in to hear Ash and Flo discuss which mindset you should bring to the end-of-year cost-projection frenzy, and which steps you could take to push beyond simplistic... by unbillable hours - a podcast about better professional services marketing

32 min listen

S23E3 - Finding flaws: Still not happy with your consultancy's marketing performance? Then follow Ash and Flo along the causal chain of issues causing your pain - in this full-fledged "causal chain analysis" where, when, and how professional services marketing breaks down.... by unbillable hours - a podcast about better professional services marketing

25 min listen

S13E3 - Driving research: Let's say you're finally there - and have an issue, some questions, and even a nice budget to drive... your first extensive market or thought leadership research program. How'd you do it? And how would you ensure success? We asked someone who knows b... by unbillable hours - a podcast about better professional services marketing

40 min listen

S13E2 - Unit economics: You can say "marketing is an investment!" as often as you like - you'll likely not convince practice leaders unless you back your assertion up with some hard, hard numbers. But... which numbers? And, how to get them? Listen to this step-by-step walkt... by unbillable hours - a podcast about better professional services marketing

31 min listen

S15E3 - Improving visibility: Ash and Flo have discussed "positioning" and "messaging" a number of times, and in a number of episodes. But how, exactly, should firms "get the word out" once they've defined it - and improve the visibility of their story and services? Listen to hea... by unbillable hours - a podcast about better professional services marketing

24 min listen

S13E5 - Answering FAQs: Have a burning question about professional services marketing, about or a career in the field? Then listen to this episode, because Ash and Flo might answer it ... in their first ever "answering somewhat-random, web scraped questions" show (a.k.a. "t... by unbillable hours - a podcast about better professional services marketing

35 min listen

S17E2 - Avoiding mistakes: It's the New Year - and, therefore, time to reflect on how to improve our consultancy marketing game in the next 12 months. But Ash and Flo are still on PTO, and, frankly, still a bit lazy... So they turn to the GPT3-Chatbot to ask it which mistakes ... by unbillable hours - a podcast about better professional services marketing

34 min listen

S17E1 - *Replay * Saying no: Happy holidays, dear listeners - and thanks for following the podcast so far! Since Ash and Flo had to take time off to finish some festive preparations, we'll be re-playing S7E4 "Saying no" for this one, our handy guide for constructively declining ... by unbillable hours - a podcast about better professional services marketing

21 min listen

S15E1 - Landing messaging: Let's say you've just finished all the exciting work to create new messaging for your firm or practice - how should you go about "landing it," i.e., publicizing it within the firm... and your markets? Ash and Flo discuss common execution mistakes and... by unbillable hours - a podcast about better professional services marketing

20 min listen

*fixed* S12E4 - Fixing events: It's 2022, Covid is, uh... sort of behind us (not really though) - and firms are hosting in-person events again... only to realize that, well, they don't always run quite as smoothly as they used to do. Why? And how do we fix it? Ash and Flo discuss:... by unbillable hours - a podcast about better professional services marketing

25 min listen

S19E4 - Marketing misconceptions: We're not saying this is always the case... BUT: Sometimes, when consultancy marketing efforts seem to "not do much," it's not marketing's (or: marketers') fault - but the consequence of misconceptions. Here's more: Voices, production, etc. by Ash an... by unbillable hours - a podcast about better professional services marketing

33 min listen

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S17E1 - Replay Saying no

S17E1 - Replay Saying no

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