Rory Sutherland is the Vice Chairman of Ogilvy, an attractively vague job title that has allowed him to co-found a behavioral science practice within the agency. Sutherland is a brilliant copywriter and marketing mind, who has an uncanny ability to hold separate ideas simultaneously. (0:00) Once you see it, you can’t look at the world the same (0:54) Electric cars (2:02) Only obvious in retrospect (4:16) Second Life (7:10) Perspective of time (10:10) Too many choices in products (14:30) Typewriter (18:20) Video conferencing (19:43) Mobile phones (21:11) Rory as an early adopter (24:05) Electric bike (27:00) More electric cars (32:22) Derek Sivers (33:01) Wealth accumulation (36:10) The problem with blockchain (37:17) Elon Musk buying Twitter (39:41) Rory’s problem with Amazon Prime (43:51) Similarities between Elon Musk and Steve Jobs (46:23) James Watt invented the horsepower (48:11) Conservatism but open (51:23) How you present information to people has a bearing on how it’s acted upon (52:00) Rory’s color lesson (54:14) What makes for a good story? (57:03) Self-deception is an essential evolutionary function (58:55) Is creativity good for mental health? (1:01:49) Rory’s neuroticism (1:02:30) Nuance on Twitter (1:06:43) Nature vs. nurture (1:10:46) American belief “life is capable of continuous improvement” (1:15:40) Fame’s benefits (1:19:46) A case against niching down (1:22:00) Personal brand (1:27:54) Connecting with Rory (1:29:30) Meeting celebrities… “Was he/she nice?” (1:34:31) Trump the silverback gorilla? Connect with Rory – https://twitter.com/rorysutherland ?Podcast: https://podfollow.com/1532160275/view ? Twitter: https://twitter.com/heydannymiranda ? Instagram: https://instagram.com/heydannymiranda ? TikTok: https://tiktok.com/@heydannymiranda ? Newsletter: https://dannymiranda.com/tuesday-treasure/