Today’s episode features an interview with a leading global brand for the first time ever based in Egypt.
ExxonMobil is a well-known leader in both industrial and consumer supply of petroleum products in markets around the world, and we are delighted to be joined today by their loyalty programme manager in Egypt, Sherif Fahmy.
As you will hear Sherif explain, ExxonMobil was the first ever loyalty programme launched by a fuel retailer in Egypt, so as you can imagine, we were excited to hear how they approached this project, and what proposition they chose to launch to take full advantage of this market leading opportunity.
Sherif shares some of their challenges and achievements in their journey so far, so I hope you enjoy this conversation with Sherif Fahmy, from ExxonMobil in Egypt.

Show Notes:
1) ⁠ExxonMobil⁠
2) ⁠Sherif Fahmy