It’s easy to get stuck in the mindset of, “Well, that’s how we’ve always done it.” Fortunately, change and innovation run aplenty in the cattle business.In November, the 2023 Angus Convention’s educational program highlighted innovations in the beef cattle industry and gave producers a chance to talk about challenges and opportunities they see in the future.Today’s host Shauna Hermel sat down with panelists Travis Mitchell of Clemson University’s Cooperative Extension Service, South Carolina Cattlemen’s Association and Mitchell Farms; Lydia Yon, Yon Family Farms; and panel moderator Troy Marshall, American Angus Association, to learn more about how users of Angus genetics can capitalize on added premiums. They discuss: How commercial producers can effectively market their own cattleValue of available verification programs through the Association and IMI GlobalWhy seedstock producers and buyers of Angus genetics sharing data can be mutually beneficial And more! Find more information to make Angus work for you in the Angus Beef Bulletin and ABB EXTRA. Make sure you're subscribed! Sign up here to the print Angus Beef Bulletin and the digital Angus Beef Bulletin EXTRA. Have questions or comments? We'd love to hear from you! Contact our team at abbeditorial@angus.org.