In this episode of 'Do This, Not That', Jay Schwedelson reveals the latest subject line trends to maximize email open rates. As an email marketer, boosting your open rate is crucial for success. Join Jay as he shares actionable tips and real-life examples on crafting compelling subject lines that grab attention and drive engagement. From pain point marketing to leveraging the power of comparison, learn how to optimize your subject lines for the highest email open rates in the new year. Don't miss out on this valuable insight that will supercharge your email marketing campaigns!Key Discussion Points:- Pain point marketing in subject lines lifts open rates by 25% on average- Comparison subject lines asking "how do you measure up" boosts open rates by 30%- Using 1-3 word subject lines increases open rates by over 25%- "Secrets of" subject lines also lift rates over 20%And MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!