Many people from adland might be thinking that now might be a good time to start their own shop.This episode features an interview with Meryl and Gaelan Draper who have been running their own shop- Quirk - for the past six years.They have built a niche for themselves in the world of video advertising with a focus on delivering performance- this focus has attracted them to a host of DTC clients- including- the likes of Third Love and Keeps. In the conversation we talk about their backgrounds- Gaelan comes from film and Meryl has experience in PR, but also ran the IBM global business for Ogilvy in Bangalore, India. We also discuss how the past six years have been about how they have been continuously optimizing which comes from listening to their clients and really understanding needs.