Proto is a consultancy that was founded just over a year ago by some of the leadership of R/GA.'s business transformation unit. In the episode, I talk with Rachel Mercer- the Chief Experience Officer, and Mike Rigby- Chief Design Officer.The conversation covers their background and experience, the types of work that Proto is involved with, and the importance of clearly defining your own brand and living its values.It's a fascinating conversation that shows how creativity can move upstream in the world of consulting and how a valuable mix of skills and experience can help clients shift and transform their businesses for the digital age and beyond.