Is your agency able to turn video views into paying clients? Do you know how to craft an effective video ad and test its results? Why is YouTube still the platform yielding better results for your video ads? Today’s guest specializes in video advertising and knows many agencies still haven’t fully tapped into the potential for video ads to engage customers and drive results. He’ll unpack why YouTube specifically is the best platform for agencies to focus their video efforts and the key ingredients for crafting attention-grabbing YouTube ads that convert. Tune in to learn to maximize your video marketing efforts, leverage data-driven video campaigns, and understand the video marketing opportunity agencies cannot afford to ignore. Jake Larsen is the owner of Video Power Marketing, a video marketing agency that aims to help clients power their businesses by leveraging video and YouTube ads. For ten years his agency has helped clients understand the importance of creating the right video, targeting the right audience, and presenting them with the right offer to achieve successful results. By following this formula, agencies can effectively utilize video ads on YouTube to grow their client base. In this episode, we’ll discuss: Why agencies should prioritize YouTube for their video content. 3 elements to creating a successful YouTube ad campaign. Keys to building the right message and offer. Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources Gusto: Running payroll and benefits is hard. Especially when you’re a small business. Gusto is a tool that helps make payroll, benefits, and HR easy for small businesses. You no longer have to be a big company to get great technology, great benefits, and great service to take care of your team. For a limited time, Gusto is offering a deal to Smart Agency Master Class listeners. Check out Gusto.com/agency for 3-months FREE once you run your first payroll with them.   Why Agencies Should Prioritize YouTube for Video Marketing Efforts In many cases, the reason why many people don’t get the views they should be getting on their videos comes down to the platform. For his part, Jake likes YouTube as a unique platform for reaching a highly targeted audience. One of the key advantages of YouTube ads is the quality of views they offer. Unlike other platforms like Facebook and Instagram, where a view is counted after just a few seconds, YouTube considers a view when the viewer watches at least half of the ad or 30 seconds, whichever comes first. If you’re using YouTube ads, you can be assured that those ads are being seen by engaged viewers likely to convert into leads or clients. Another advantage of YouTube ads is its intent-based targeting. Since Google owns YouTube, agencies can target viewers based on their search behavior on Google. For instance, if someone searches for "how to grow my marketing agency" on Google and then goes to YouTube, they’ll probably be served an ad related to growing their agency. This highly relevant audience-to-message ratio makes it easier for agencies to connect with their target audience and deliver their message effectively. In terms of mindset, just remember to create ads that focus on the audience and their problems, rather than solely promoting your business or product. They suggest that great ads are those that offer solutions and make the audience's lives better. They advise advertisers to consider their target audience, how to grab their attention, build trust, and offer something that will improve their lives. 3 Elements to Creating a Successful YouTube Ads Campaign To create a successful YouTube ad campaign, Jake suggests focusing on three key elements: Can you create the right video? Can you reach the right audience? Do you have the right offer for that audience? If you can get those three elements to line up at the right time, you’ll maximize your results. Agencies need to create compelling videos that resonate with their target audience and ef