Pranking Babies and Posting Potty Training With Fortesa Latifi

Under the Influence with Jo Piazza: Under the Influence is a deep dive into the Mom Internet, a place haunted by aspirational marketing where every mom is a social media influencer trying to sell you something, all while posed in white kitchens that never seem to get messy…with toddlers in cloth diapers that never ever leak; a bastion of carefully curated lives that are #blessed. Behind the airbrushed perfection is a multi-billion dollar industry that is dominated and consumed by women, yet largely ignored by the mainstream media. Journalist and mom Jo Piazza looks at how we got here, what it all means, and how the commodification of motherhood is driving women a little insane. Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information. by Under the Influence with Jo Piazza

4 min listen

A Shoppable Life: There is a Harvard of influencing. Yes, you read that correctly. And we're going there...or, at least we're applying. Until recently Instagram was for looking, not buying. But one very savvy tech founder helped to solve that disconnect; a woman, naturally. Amber Venz Box is a 34 year old mother of four and the founder of RewardStyle and LikeToKnowIt. In the past decade, her companies have driven $8 billion in sales for brands. This week, with Amber's help, Jo applies to become a RewardStyle influencer and tries to figure out if her life is shoppable. Shoppability is a new term, one that even academics are now using. But finding out if your life as a mother is shoppable is like asking which of your kids is more commercial. And that's where this all starts to get a little uncomfortable. Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information. by Under the Influence with Jo Piazza

33 min listen

Do The Hustle: These days it seems like everyone’s houses look remarkably similar. White kitchens, brushed brass accessories, exposed beams and all the shiplap. Why, you ask? Because we are all under the influence of design influencers. These people log on to Instagram every day and show you, yes you, how to take your older home and make it look newish, modern, but still cozy and old-timey. In a lot of ways this has been a revolutionary and wonderful development: free advice on how to renovate your home at your fingertips. No more subscriptions to design magazines, hiring expensive designers, or spending hours doing research. Nope, it’s right there on Instagram. But, of course, this type of influencing is not without scandal. Often the pressure to perform and establish yourself as a brand has led to overcharging and under providing. And then inevitably, the takedown is much larger than the rise. Ultimately, this episode helps us answer two questions: how does hustle culture lead to can by Under the Influence with Jo Piazza

37 min listen

I Can't Quit You (or Can I?): What would it take for you to get off Instagram? The promise of better mental health? An urge to detangle yourself from the algorithm? Or maybe it would take a scare. The threat of someone stealing your photos and role playing as you and your family. Any way you spin it, the decision to get off Instagram is a hard one. But if we’re ever going to use our power to improve the platform, it might be what we have to do. This week, Jo talks to two women–one who took the leap off Instagram and one who didn’t despite a horrific experience. These stories tell show us what we risk when we stay on Instagram and why getting off is such a personal choice. Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information. by Under the Influence with Jo Piazza

46 min listen

The Sharenthood: The French have laws limiting parents who Instagram their children. We have no such restrictions in the United States. In fact, social media and the world of influencing are still the wild west when it comes to children, the adorable little creatures whose images are fueling this industry. This episode got darker than we expected as we try to figure out the psychological and emotional impact of sharing images of children online. There are issues of privacy, of consent, of dignity. These ethical and moral quandaries have no easy answers and the only models we have for what this will look like in twenty years are child stars. And, well, we all know how most of them turned out. Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information. by Under the Influence with Jo Piazza

46 min listen

Save Me: There truly is an influencer for everything! After spending a week in the hospital when her son got a concussion (don’t worry, everyone is ok), Jo left with a glaring realization: Rule 35 even applies to the medical industry. The nurses in the ICU revealed that they all follow nurse influencers, even post on Instagram during their breaks, and some have over a million followers. But nurse influencing isn't all scrubs sponsorships. COVID-19 and vaccine hesitation have created a social media battle between nurses who are pro-vaccine and those who are against the vaccine. Some of these nurses have lost their jobs for the things they have said on social media. Some have gotten death threats against their entire family. Some live in terror that misinformation could lead to more and more deaths. Because of the largely unregulated nature of social media, some nurse influencers can spread disinformation with few consequences for themselves and massive consequences for society at large. by Under the Influence with Jo Piazza

33 min listen

Burning Cats: It’s no secret the internet can be a terrible place to be a woman. Any woman who ends up in the spotlight faces an intense amount of criticism and hate. For many reasons, the majority of that hate tends to come from other women and in the mom influencer industrial complex it often comes from other moms. After putting herself out there as a potential influencer Jo has gotten her fair share of online hate, but as a former gossip reporter she also has a long history of doling it out. In this episode Jo talks with a woman who built a website to hate on other women online, an original mom influencer who buckled under the hate, and reckons with how to break the cycle of woman on woman hate online. If that’s even possible. Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information. by Under the Influence with Jo Piazza

40 min listen

Where’s My Village?: We’re in the midst of a mental health crisis. And women, especially mothers, have been hit the hardest. But what is an entire generation of mothers to do when they live in a country where any kind of health care, especially mental health care, is largely inaccessible? A lot of moms turn to Instagram. Mental health creators have been around for a while, but should they be trusted as a source for psychological well being? Do these creators really help or just make people who are already broken more vulnerable? Maybe both can be true at once. Join Jo on a deep dive into the history of self help and mental health media to find out. Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information. by Under the Influence with Jo Piazza

45 min listen

Women's Work: Mom influencing is a multi-billion dollar industry. How the hell did we get here? How did influencing become a job? Why doesn’t Wikipedia mention mom bloggers in their history of women and what does the 19th Century economic philosopher Thorstein Veblen have to do with why we are so enchanted by people who seem wealthier than we are. Consider this your history lesson of women influencing other women to attempt to lead more perfect lives. We start in 1896 with the creation of Vogue, wonder if Lucille Ball was actually the first mom influencer, and scroll all the way to the the beautiful mess of the early Mom Internet. Moms have been commodified since the beginning of moms, the only difference now is who is making the goddamn money. And if past is prologue, will answering all these questions help Jo figure out how to become the influencer of her dreams? Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy informati by Under the Influence with Jo Piazza

44 min listen

A More Perfect Mother: It’s two in the morning and journalist and author Jo Piazza cannot stop scrolling and scrolling through Instagram, gazing at picture-perfect images of motherhood that look nothing like her own life mothering her baby and toddler. But she realizes that with just one click she can attempt to buy these women’s perfect lives...because every other mother on Instagram is trying to sell you something. Who are these women? Why are they so mesmerizing? Dive down the rabbit hole of the billion dollar mom influencer world with Jo as she pulls back the curtain on this under-reported and under-valued industry. Stop number one, the Mormon Church. Why are so many successful mom influencers members of the LDS community? Have they cracked the code to getting paid for the unpaid labor of motherhood? And how does this all relate to porn? At the end of the day Jo begins to wonder, as she watches her own media industry crumble around her, could this be the future of content? The futu by Under the Influence with Jo Piazza

35 min listen

It’s Time For A Reckoning: In the influencer industry, women make more money than men, but, as in the real world, there's still a steep racial pay gap. There’s an Instagram account that documents this. @InfluencerPayGap brings transparency to the money influencers make from brands and also to document the pay gap between white influencers and influencers of color. Racial inequality is embedded into the influencer space and it weighs heavily on influencers of color. In this episode we talk to the women who are trying to fight against it while the industry is still young and malleable. Unfortunately, this is just one of many real world problems that finds itself being replicated in the influencer space. Politics, conspiracy theories...they creep into our online lives and make our feeds a dark, dark, place. Like QAnon dark. Is there a way out of this? Does the influencer industry really have to fall into the toxic patterns that dominate nearly every other industry on Earth? This week, Jo by Under the Influence with Jo Piazza

40 min listen

Bonus: A Little Dash of Comfort with Kate Baer: Last week we dove down the rabbit hole of mental health Instagram. We're all in the midst of a mental health crisis right now and frankly we could all use a little help. While social media is often a major contributing factor, if not the source, of these mental health problems, there is also the flipside: comfort creators. These are the people who use social media to post content that you turn to when you are feeling down and need a pick-me-up. They are not necessarily there to give advice like the mental health influencers we covered last week, but instead to show you a picture of their fluffy dog or read you an uplifting poem that helps to release the stress you’ve been carrying all day. For this special bonus episode, Jo is joined by her comfort creator: the poet Kate Baer, whose poems helped Jo through the insanity of her postpartum time and still lift her up today. If you want more Kate Baer in your life you can buy her books I Hope by Under the Influence with Jo Piazza

19 min listen

What Do We Do With Mom Rage? With Minna Dubin: Minna Dubin came to a breaking point in her own mom life. Her rage permeated her body. She would have to clench her fists and summon all of her energy to keep it inside. She was furious with her kid for the big things AND the small things. The rage led to more rage. She took an anger management course. She went to therapy. And finally she did what writers always do and wrote about it. She expected to be shamed and trolled. And instead she heard from other moms who were also filled with rage. Who also needed help and a community and just someone to listen to them. Rage definitely doesn’t belong on social media where we still see mostly picture perfect images of motherhood interspersed with wine moms bottling up their rage (in a quiet pretty way). I wanted to chat with Minna about my own rage. My own exhaustion and the way I cope with wanting to scream at my kids and bottling it all up inside. Where do we put the rage? How do we truly co by Under the Influence with Jo Piazza

29 min listen

Bonus: I Wiped My Kids From My Instagram: A stranger recently approached Jo's kids and their babysitter on the playground. She acted like she knows them, like she knows Jo. But none of it is true. Are you terrified? We sure are.In this bonus episode of Under the Influence Jo commiserates over this crazy incident with top influencer Jess Kirby who completely removed her daughter from Instagram after a similar thing happened to her. Jess made the call so quickly, the way only a mother can do, to wipe her daughter's image offline. Will Jo follow her lead? Is it finally time to take her own children the hell off her Instagram? Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information. by Under the Influence with Jo Piazza

22 min listen

Under the Influence Season 2: Just when you thought it was safe to go back on Instagram, we're here to blow everything up. On season 2 of Under the Influence, we’re exploring what it means to be a woman social media. We’re going into different pockets of influencing from teacher influencers, to fertility and mental health influencers, to talk about how Instagram is a reflection of all the ways women are mistreated in our society. And how we might fix that by shutting it all down. Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information. by Under the Influence with Jo Piazza

4 min listen

Just Feed the Damn Kids—With Virginia Sole-Smith: Feeding kids is hard. It doesn't matter if you have a sushi-loving toddler or one who eats three beige foods. There is judgement and stigma about everything and it is easy for moms to feel like they are constantly failing. Today we talk to author, podcaster and substacker Virginia Sole-Smith (author of Fat Talk and substacker of Burnt Toast) about how kid food influencers on social media can make mothers feel shame and promote diet culture and anti-fat bias from an incredibly young age. by Under the Influence with Jo Piazza

43 min listen

An Authentic Woman: Authenticity might be the most over-used word in the influencer industrial complex. But what does it even mean? What the hell is an authentic woman? An authentic mother? From celebrities to politicians to Instagram moms, women are attacked for trying too hard to get it, or are ripped to shreds for not having enough. This week, Jo tries to figure out how to be a more authentic mother by going to both extremes: she speaks to the surfing Instagram mamas of Byron Bay, as well as a woman who chose to post her home birth on Instagram stories. But at the end of the day is searching for authenticity online just a trap designed to keep us on a hedonistic treadmill that makes us feel bad about ourselves? Or is it actually possible to be a real mom and still get paid for it. Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information. by Under the Influence with Jo Piazza

35 min listen

Rule 35: If it exists in the world, there’s an influencer for it. Teachers absolutely fit the bill as Jo learned when a listener reached out to her about her kid's teacher whose Instagram content concerned her. Should we judge how teachers present themselves outside of the classroom? And if we’re offended by what they post, is it legal to demand repercussions? These questions sent Jo down a rabbit hole into the wide world of Teachergram. Turns out Instagram is a sort of shadow support system for teachers. Influencing can be a way for wildly underpaid educators to support themselves and each other. And this isn’t unique to teachers. Ultimately, if there’s a deficiency in the world that’s ailing women, an influencer who can fill that need is just a click away. Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information. by Under the Influence with Jo Piazza

45 min listen

If You Build It, They Will Come: What goes into making the perfect Instagram post? After being unceremoniously rejected from the Harvard of influencing, Jo manages to convince RewardStyle to let her in anyway. In this episode she puts their lessons to use, and tries her best to turn herself into an influencer, to create a shoppable life. She quickly discovers one of the dirty little secrets of influencing: influencers are hiring professional photographers to take a week or a month of content at once. Yes! Influencer photographers are the new wedding photographers. So Jo hires one and tries to take beautiful pictures of her entire family in matching pajamas. This is a disaster. But is it a profitable one? Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information. by Under the Influence with Jo Piazza

43 min listen

Bonus: Secrets of the Sprakkar with Eliza Reid: As women’s rights are eroding in the United States, our Women’s Day Off (the Internet) is becoming increasingly necessary. While we plan it, we take one more look at Iceland as a model for how to build a better society for everyone and particularly for women. Luckily we don’t have to go too far back this time. We can look at the women who are there right now–specifically Iceland’s first lady, Eliza Reid. In her book, Secrets of the Sprakkar, she tells the stories of extraordinary Icelandic women to illustrate how the country became a leader in gender equality. Jo and Eliza sat down together to talk about the book and how being a mom in Iceland is just different than in the US. With paid paternity leave, less guilt, less judgment, and a strong sense of sisterhood, there’s so much we can learn from Eliza and her country.See omnystudio.com/listener for privacy information. by Under the Influence with Jo Piazza

28 min listen

The $59 Million Wedding That Destroyed Social Media: Welcome to an Under the Influence - Too Much Money crossover episode! By now you've probably heard about the $59 million wedding that has everyone going crazy on Instagram and TikTok. The bride, Madelaine Brockaway seemed to come out of nowhere with her gonzo bananas wedding content that included a performance by Maroon 5, a rehearsal dinner at the Palais Garnier opera house, and a sleepover at the Palace of Versailles. Prior to the wedding, guests were invited to attend a private party at Chanel’s Haute Couture Headquarters and a lunch at the Eiffel Tower. It almost feels like the Internet was being punked. But there's so much more to the story, including a surprise criminal twist from the groom. Jo gets together with her Too Much Money podcast cohost Doree Shafrir to dissect all the conspiracy theories about why anyone would throw a $59 million wedding. Is Maddy desperate to be an influencer, a reality television star? Is her by Under the Influence with Jo Piazza

41 min listen

Bonus: In the Michael's Parking Lot: What happens when a mom influencer broadcasts the attempted kidnapping of her children in the parking lot of a crafting store in California wine country? What happens when those claims are completely untrue? This bonus episode dives into the case of mom influencer Katie Sorensen and what happened last December when she falsely accused a Latino couple of trying to kidnap her two children. Sorensen was recently charged with giving false information to the police. Those charges could carry a sentence of six months in jail. Along with journalist Sara Petersen, Jo delves into what happened in that parking lot and also talk about why it may have happened. Nearly 4.5 million people watched that video Sorensen posted. Her followers skyrocketed. If crisis and tragedy drive more and more attention then is there an allure to post the kinds of things that will get you that attention. Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee o by Under the Influence with Jo Piazza

26 min listen

Is This The End?: Over the course of a year of reporting on mom influencers we watched the business model evolve and shift in myriad ways. There are brand new mom influencers on TikTok who weren't even doing this when we started the podcast. And they're killing it! Jo talks to some of the moms who are just crushing it on the video platform and, of course, tries to master TikTok herself. How do you think that's going to go? We also look to the future of influencing, starting with a conversation between Jo and Gabrielle Carteris, President of SAG-AFTRA, about bringing influencers into their union. There’s so much possibility for this industry and the women who are a part of it. As we wrap up the season, Jo reflects on all of this and decides where she lands in the fabric of the influencer world. Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information. by Under the Influence with Jo Piazza

39 min listen

Do No Harm: Influencers pop up where women need them most. They create a space to discuss taboo topics and provide resources when social structures fail us. Fertility is one of those topics, and fertility influencers have a large community of women flocking to them for answers, advice, and support. But not all women feel the same about this content. Are fertility influencers good? They destigmatize the topic and offer free information for an otherwise pricey process. Or, are fertility influencers bad? They often are not associated with a medical professional and cannot deliver individual care, just like with mental health influencers. And ultimately, what does the increase of fertility related social media content say about the lack of resources in our society? We wouldn’t even need to turn to social media if we were able to have these discussions IRL. Listen to this week’s episode to decide if you’ll be cheering YAY or NAY for fertility influencers. Learn more about your ad-choices a by Under the Influence with Jo Piazza

46 min listen

Bonus: Pay the Bookstagramers!: Momfluencers aren’t the only online creators that have to fight for fair pay. Bookstagram is full of women posting dreamy photos of books and thoughtful reviews of titles, new and old. Their content drives a ridiculous amount of book sales, but do publishers pay the women making these posts? Rarely...if ever. Mostly they just get free books, which doesn’t exactly pay the bills. Fresh off her own book launch, Jo talks to two bookstagramers who have recently started asking publishers to pay them for their work. They also discuss the power shift that happens when women are allowed to review books, diversity within the bookstagram space, and much more. Buy Jo’s new book, We Are Not Like Them! Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information. by Under the Influence with Jo Piazza

24 min listen

Who the hell is Ruby Franke?: We're back lovelies! And today we are doing a deep dive into the story of Ruby Franke, the mom influencer who was recently arrested and charged after one of her children escaped the house with duct tape scars on their skin and claimed they had been imprisoned without food. Yup. This is a thing, that happened. To talk through it all I'm joined by NY Times columnist and author of Screaming on the Inside Jessica Grose. We chat about who the hell Franke is, why this story is making so many headlines and what it all says about how we judge mothers in this country. by Under the Influence with Jo Piazza

37 min listen

BONUS: The Business of Laura Ingalls Wilder: Laura Ingalls Wilder probably couldn’t have imagined the multi-million dollar media empire that would emerge from her books. From the television show to prairie chic dresses to dolls to tin cups bearing her name, Laura is a brand, a business and, dare we say it, an influencer. Her stories have spawned industries large and small, both directly and indirectly for nearly a century. In this very special episode from the new podcast, Wilder, Jo discovers how the fantasy of a simple prairie life got sold to millions around the world. Go deeper: Stay at the Prairie House Manor in De Smet, SDThe Queen’s Treasures Melissa Gilbert’s Modern Prairie Stephanie McNeal on the Nap DressSara Petersen’s Momfluenced Follow us for behind the scenes content! @WilderPodcast on TikTok@Wilder_Podcast on InstagramSee omnystudio.com/listener for privacy information. by Under the Influence with Jo Piazza

41 min listen

Introducing: The Rise and Fall of LulaRoe: Listen to host Jo Piazza take on the role of guest on a new podcast about the LuLaRoe scandal hosted by Buzzfeed writer Stephanie McNeal.#BecauseofLuLaRoe: The Dream Vs. RealityLuLaRoe’s rise coincided with the rise of influencers and platforms like Facebook Live which retailers used extensively to sell their products and host online events. These platforms became the perfect medium for depicting the aspirational lifestyle that LuLaRoe was selling. Top sellers were encouraged to show off a flashy and upbeat lifestyle by posting about their achievements and using the hashtag #becauseofLuLaRoe. So how did LuLaRoe retailers build their followings online, and what was the reality vs. the image they were creating? Author and Under the Influence podcast host Jo Piazza joins us this week to break down how social media and influencer culture contributed to LuLaRoe’s success. Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee by Under the Influence with Jo Piazza

35 min listen

An Intermission: In the past six episodes, we’ve travelled far and wide across Instagram’s momosphere. We’ve gone through the history of influencing, learned how to craft the perfect Instagram post, and weighed the consequences of sharing your life and your kids’ lives online. That last one really weighed on Jo. Learning about the potential dangers of posting about your children on social media was a shock and made her question this entire influencer experiment. This week, we’re taking a mental health break away from the ‘gram to process what we know about this insane world. We’ll be back next week with a full episode, but for now Jo and Glynnis have a quick chat to digest The Sharenthood and discuss whether Jo should continue as an influencer. Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information. by Under the Influence with Jo Piazza

18 min listen

Soft Girls Don't Want Your Hustle with Steph McNeil: Have you heard about #softgirls? They're young women who want to check out of hustle culture. Their greatest dream is to achieve nothing. She doesn't want to be a girl boss. In fact, a lot of them do not want to work for pay at all. She just wants to perfect her skincare regime and do all the Pilates. Are these women aspiring to be little more than trophy wives? Are they the gateway drug to #tradwives and a life of submission to men? We're here to find out with Glamour reporter Stephanie McNeal who wrote a truly excellent piece on the #softgirls for Glamour mag. by Under the Influence with Jo Piazza

44 min listen

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