Lauren Cobello is the Founder and CEO of Leverage with Media PP, an online entrepreneur, 3x author, and Lifestyle TV Personality. She's been a regular on the TODAY Show, GMA, Dr. Oz, and Rachael Ray for over a decade. Her agency helps entrepreneurs write the right books for their businesses, get them on TV, and helps them scale their businesses to the next level. Top 3 Value Bombs 1. Everybody should have a book. 2. People become successful not because of luck, but because of strategy. 3. National media is a whole different ball game. You have to perfect your skill. You can't just decide that you want to be on national media and hire a publicist and then expect to be on it next month. Text PRTips to 315-201-2304 for a free download on how to build a business using books, media, and speaking engagements! Sponsors HubSpot Close more deals and get on track for your best Q1 yet. Explore the new HubSpot Sales Hub and AI tools like ChatSpot at HubSpot.com/sales. Thought-Leader Ever thought about giving a TEDx talk. Visit Thought-Leader.com/fire to join a free training and learn how to land a TEDx Talk and spread your message to millions