There are two types of people in your audience: those who know they have a problem and those who don't. Both can be great buyers. It's just a matter of how you approach them.In this episode of That's Marketing, Baby, Jess and Susan break down the difference between demand capture and demand gen, (with actual helpful examples!), why you need both, and how they work together to make you look like a marketing rockstar.Plus, weird fishing analogies!