Season One Finale: In this final installment of a 3-part series, Jess and Susan address the final thing:When do you admit content is NOT working?Often we see so many places give up on content too soon, but of course, not all marketing works. So if we have to wait so long to know if our content is doing anything...how do we know when it's definitely not?Make sure to check out the first 2 installments of this 3-part series, where Susan and Jess broke down arriving at an answer around content performance they feel confident in.Part 1: Short-term metrics to keep your eye onPart 2: Long-term feedback loops to build with sales