Jess and Susan get real meta with their season 2 opener. This episode is all about launch day — what to do before, during, and after a product launch to make as impactful a splash as possible. You'll hear: How to make sure your launch message will resonate BEFORE you spend a single dollar on media Why a creative centerpiece can help make it look like you're EVERYWHERE How to use first-party research to support your product launch Why your paid ads and your landing page should be a matching setThat's Marketing, Baby is sponsored by the incredible people at ércule (ercule.co) and Teal (tealhq.com).Can't get enough? Subscribe to Rants & Raves, the official That's Marketing, Baby newsletter: https://bit.ly/rants-and-raves-sign-up