Alexa Kilroy — the Director of Marketing at Stay AI, and former Head of Brand at Triple Whale — has a consistent, tenacious grip on what's new, what's working, and what's not in the world of DTC and e-comm marketing.She joined Jess on the pod to talk about: Her non-linear path from high school teacher to tech marketer The marketing tactics that are working for Stay AI right now Why interactive content needs to be part of your marketing mix How to quickly test if a big bet will pay off or not What standout ad creative really means And why relying on atypical results in case studies can actually backfire