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378: Staying True to Your B2B Brand Values

378: Staying True to Your B2B Brand Values

FromRenegade Marketers Unite


378: Staying True to Your B2B Brand Values

FromRenegade Marketers Unite

ratings:
Length:
52 minutes
Released:
Jan 5, 2024
Format:
Podcast episode

Description

Beyond the numbers and strategies, beyond the boardrooms and presentations, lies a question that's more vital than ever before: How do CMOs ensure that brand values aren't just words on a wall?   Cue CMOs Marshall Poindexter of OpenEye, Cadence Molecular Sciences, Joe Cohen of AXIS, and Matt Preschern of NTT Ltd, who are ensuring that brand values shine as the guiding stars in every strategic and day-to-day decision at your business.  In this episode, they share how to bring your brand values to life for employees, customers, and prospects. Tune in to learn what it means to define your values, how to weave them into overall business strategy, and how to measure them to make sure they’re still going strong. Don’t miss it!   For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/
Released:
Jan 5, 2024
Format:
Podcast episode

Titles in the series (100)

Renegade Marketers Unite focuses on marketing innovators, uncovering the how, what and why behind their on-going success. Award-winning marketer, author, and entrepreneur Drew Neisser keeps these conversations interesting and inspiring, wrapping up each episode with on-the-spot analysis and insights for big marketers and those that want to be. For more information visit http://DrewNeisser.com/podcast