In this episode, Jay interviews Alina Vandenberghe, the co-founder and CEO of Chili Piper, a unicorn startup that helps companies book more meetings and increase inbound conversion. They discuss entrepreneurship, marketing strategies, company culture, personal development tips, and more.Main Discussion Points:- Getting initial customer validation by having prospects sign up and pay for a product idea before it's built- Taking on the role of CMO to better understand marketing even though her background was in engineering and product- The power of customer marketing and customer advocacy- Building a community and culture focused on helping others- Consistency being key in content creation and social media- Constantly seeking customer feedback to improveAnd MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!